Pepper Venture Studio · Stockholm

You know the problem.
We build the company.

Pepper is a venture studio. People who live with a problem every day bring it to us. We build the product and the company around it, together, and test it with real customers from week one.

Seven short questions. About three minutes.

Ten weeks from idea
to a clear answer.

Every idea runs the same cycle. One week to prototype, one week to build what customers will use, eight weeks of selling. Then we decide together: keep it and build the company, or stop and move on.

Prototype1 week
Production1 week
Sell8 weeks · pilots and first paying customers
W1W2W3W4W5W6W7W8W9W10Decision
Kill or keep
KeepThe numbers hold. We build the company, the team and the next customers.
KillThey do not. We stop, write down what we learned, and start the next idea.
Week 1

Prototype

A clickable prototype of the core workflow, shown to the people who have the problem.

Week 2

Production

We turn the prototype into a working product that a first customer can actually use.

Weeks 3–10

Sell

Eight weeks with real customers. Pilots, first payments and a clear number to hit.

After week 10

Kill or keep

If the numbers hold, we build the company. If not, we stop, take what we learned and move on.

What you bring
  • 01A problem you know from the inside
  • 02Access to the people who have it
  • 03Time to talk to customers and sell
  • 04The will to see it through
What Pepper brings
  • 01Product, design and engineering
  • 02A tested way from idea to first customers
  • 03Sales support and our network
  • 04Company setup, agreements and structure

What we look for.

Not a finished business plan. A real problem, the right person, and a way to reach customers.

A real workflow problem

Something people deal with every week, that costs time or money, and that they already try to solve with spreadsheets, calls or paper.

Someone who lives it

You have worked in the industry, run the business or been the customer. You know who to call and what they will say.

A market within reach

Customers we can reach in months, not years, and who will pay for a pilot once they see it work.

We keep going only when the numbers say so. Every company has a next step and a date. That is how ideas become companies instead of side projects.

Questions.

How long does it take?

Ten weeks to a clear answer: one week of prototype, one week of production and eight weeks of selling. Then we decide together whether to keep going.

Do I need a business plan?

No. A clear problem and a sense of who has it is enough to start. We work out the rest together.

Do I have to quit my job?

Not at the start. What we need is time to talk to customers. We agree together when it is time to go all in.

Who owns the company?

Each company is founded together. Ownership is agreed per idea, in writing, before any work starts.

What happens after I submit?

We read every idea ourselves and reply by email. If it fits, the next step is a short call about the problem.

Do you sign an NDA?

We treat every idea confidentially. What makes a company is the people and the work, so we rarely sign NDAs at the first conversation.

Have a problem worth solving?

Tell us about it. Seven short questions, one at a time.